ABOUT FF&M
I started FF&M because there is a real need for communications, PR & podcasting to be done differently & this is where we scored highly in our B Corp certification.
We work in two areas - PR & podcasting. We either teach you how to do it yourself or do it for you to a high standard.
Firstly PR. For years I’ve often heard journalists’ & founders’ frustrations about how PR is done, leaving clients unsure of what they’re paying for & journalists exasperated with not getting their story. So in a bid to give PR a better name I set out to fix this.
Having built & scaled global press offices in London, New York & Sydney for brands including Burberry, CHANEL, De Beers Jewellers, and Shangri-La Hotels, I know the power of PR being delivered well. However this requires thought, detail & planning to a high standard.
With this in mind, I’ve built a solution that enables businesses to master their own PR in-house, with a long term view, eliminating the need to pay for a retained PR agency. Through a fixed-fee five month-project, we set up your press office, create all your brand press tools & then coach you on how to use them. Each project includes a brand & business audit, PR tool kit & PR training course with recorded & written guides to support you. The net result is you’ll be confident in proactively managing your PR & have a high performing set of tools that are of the same standard as the luxury brands.
We believe that you are your own best storyteller. Our mission is to break the traditional PR agency model & be made redundant by every client. However, we know not all businesses have enough internal resource so we do offer an always-on press office service for a select & capped number of clients. This includes everything from feature strategy to press pitching, VIP & influencer relations, affiliate marketing & events. We always work with a view to handing PR back to the internal team when they have capacity.
Now podcasting - an opportunity for rich long form storytelling via our end-to-end podcast production service.
Given our expertise in both communications as well as technical editing, we’re perfectly placed to help you educate, inform & inspire your target audience, create & nurture an engaged community & produce endless new content to use on your other platforms. We also offer a 4 week training course should you want to learn to do it yourself.
We know our strengths. Equally, we know when there is someone more suited to your brief. When you work with us, you gain access to our industry network for support with all other areas of your business. This includes everything from SEO, CRM, social media to sustainability, retail buying teams & brand architecture.
We would love to hear from you & learn more about your business.
Please do send us any & all questions you may have about how we work.
THE FF&M TEAM
Juliet Fallowfield
With twenty years' communications experience, Juliet considers PR to be a service department of any company. She has adapted and grown global communication departments in London, Sydney and New York, in order to support business growth. Named in the top 10 luxury PR specialists in PR Week's ‘Power Book’ awards, 2019 & 2020.
Sam Scougall-Knight
Sam joined FF&M in April 2021. His research & analytical skills allow him to support clients across all areas of the business. Sam works primarily on clients’ business & brand communications audits alongside PR tool kits, enabling clients to master their own PR. He also manages press offices for retained clients across all lifestyle sectors. Sam creates FF&M’s LinkedIn strategy and content and in addition manages How To Start Up guest bookings.
Francesca Knechtli
Francesca joined the FF&M team in February 2022. Working on the retained side of the business, Francesca focuses her efforts on pitching FF&M’s retained clients to the press to secure editorial coverage & build awareness for their brand. She is also responsible for creating & managing the content for FF&M’s Instagram & monthly newsletter, alongside supporting Juliet with the social media content for How To Start Up.