9 things to consider when starting a podcast

Starting a podcast is a great way to build your own publishing platform, earn media on other people’s platforms and reach wider audiences of prospective clients. However, there are many different factors to consider before you get started. This can all be achieved in doing the work on your concept. 

Read on to find out more or email us via hello@fallowfieldmason.com if you’d like help setting it all up.

1. Why are you creating a podcast? 

Before you begin defining your podcast concept, it’s worth setting out your reasons for creating a podcast. As once you’ve confirmed your goals, it’ll be much easier to craft a coherent podcast concept and create engaging audio content for your future audience. 

2. What does podcast success look like for you? 

To ensure you set realistic goals and KPIs for your podcast, define what success looks like for your podcast before you begin creating the concept. Is success increasing brand awareness for your company? Or, perhaps success is generating more sales. Set out 3 key metrics of success that you would like to reach after season one to give yourself a goal to aim for. 

3. Why should listeners tune in? 

Podcasts are a great way to educate, inform and inspire your audience. However, the content needs to be sufficiently engaging for your audience as well as shareable to ensure your listener base grows. When defining your podcast concept, be sure to approach it from the listener’s point of view to create a podcast they’ll truly enjoy. 

4. Is your audience likely to listen & share? 

Encouraging listeners to share your content is a great way to grow your podcast’s following. However, the content needs to be engaging enough for them to do so. Consider creating short-form snippets with key quotes from episodes for you and your listeners to share on social media platforms including LinkedIn, Instagram and TikTok. 

5. Who do you want to speak to?

When developing your podcast concept, it’s important to have a clear idea of who your audience is. Considering who your different listeners are, what they’re interested in and where, plus how, they consume their content will make it easier to convert them into loyal listeners. 

6. What do you want to say? 

Once you’ve decided who your target audience is, consider what you want to say and be consistent. Taking time to think about what key messages will resonate with your listeners will help demonstrate your podcast’s value to them and encourage follows and the sharing of your content. 

7. Who will host your podcast? 

You may wish to host your own podcast or instead choose someone else to host it. When deciding who will host, consider the tone and style of messaging you’d like to share with your audience. It’s important to then identify the host who is best positioned to deliver this style of presentation and ideally an established thought leader on the sector. 

8. How are you going to find and book guests? 

After you’ve decided what you want to say on your podcast, you’ll be in a strong position to consider potential guests who can complement your messages. You’ll need to research the best possible guests, source their contact details, write a compelling pitch invitation, book in their recordings and manage any rescheduling requests. Plus share a plan of how the content will be distributed once it is published. 

9. How frequently will you publish episodes? 

Maintaining a regular publishing schedule will help increase engagement with your podcast as regular listeners will be expecting your episodes and listening to your podcast will become part of their routine. It’s important not to overcommit, so consider starting bi-weekly or even monthly, then moving to weekly releases when you have time. 

Looking for an end-to-end podcast production service? Or not sure what to do next?  

Email hello@fallowfieldmason.com as we would love to produce your podcast.