FF&M’s step-by-step guide to starting a podcast
When it comes to starting a podcast, there are many different aspects to consider. As a step-by-step guide, we’ve shared the most pertinent areas below.
Concept development
When starting a podcast, it’s key to create a concept that delivers informative, educational or inspiring content episode after episode. How will you define your audience? What do they want to hear? How can you offer a different perspective?
Securing guests
Inviting relevant guests onto your podcast can help make your content more engaging by offering your audience fresh perspectives during each episode. It also encourages guests to reshare your podcast on their platforms, helping you to achieve more coverage & grow your audience quicker. However there are important pitfalls to avoid when it comes to guest management…
Equipment & software
You don’t need lots of expensive equipment & software to get started with producing your own podcast. You only need to budget around £40 per month for all the software you need to maintain a podcast & the best microphone available only costs around £75.
Not sure where to start with podcast tech? Our podcast training course covers everything you’ll need.
Creating artwork & music
Having consistent artwork & music across all your episodes will help your future listeners discover & recall your podcast. There are plenty of platforms you can use to design eye-catching graphics & cover art for your podcast & royalty-free online libraries where you can download music.
Setting up your trailer
A captivating podcast trailer is an important asset as it offers first-time listeners a good idea of what they’ll be hearing on your podcast. Make sure to include an overview of what your podcast is about, the types of guests you’ll be hearing from & how often you’ll publish your episodes.
How to edit your podcast
Once you learn to edit your podcasts efficiently, you’ll save plenty of time & be able to bank up multiple episodes quickly. There are several platforms available to help you with this & you don’t need any technical experience to start.
Editing doesn’t have to be daunting: join our podcast training course to learn how to edit efficiently.
Writing copy for your podcast
When drafting copy for your podcast, keep SEO in mind. Create a website page for your podcast which includes relevant keywords which prospective listeners would use to search for podcasts like yours. Also, incorporate keywords into your shownotes as these are discoverable via search engines like Google, helping more people find your podcast.
How to publish your podcast
To make your podcast as discoverable as possible, ensure to list it in all the major podcast directories including Apple Podcasts & Spotify. Once your podcast grows, you may also wish to publish an audio-only or audio & video version to YouTube to help even more people find & subscribe to your podcast.
Repurposing podcast content
Podcasts are a great source of long-form content that can be repurposed into lots of pieces of short-form content for social media channels. This means your podcast can provide you with all the content you need for your Instagram & LinkedIn pages, ensuring you never struggle again to create content each month.
Check out our podcast training course to find out how you can learn to launch your podcast from scratch. Our Founder & MD Juliet Fallowfield produces & hosts the entrepreneurship podcast How To Start Up & will share everything she learnt in getting into the top 25% of all podcasts globally.