How to attract your target audience to your brand with Aaron Chatterley, Co-Founder of indu & Feelunique

Defining your target audience is key when building your brand as it’s so important to know who you’re selling your products or services to. 

In this episode, I hear from Aaron Chatterley, co-founder of teen beauty brand indu and beauty retailer Feelunique. Having co-founded Feelunique in 2005, Aaron and his team grew the business which was acquired by Sephora for £132 million in 2021. Since then, Aaron has co-founded indu to create beauty and skincare products tailored specifically to teenage skin. 

Aaron shares his advice on how to identify your target audience and how to build strong customer relationships with them.

Listen to this episode on Spotify.

Listen to this episode on Apple Podcasts.

Listen to this episode on YouTube.

Email us via hello@fallowfieldmason.com if you’d like to produce your own podcast.