How to build a globally renowned brand with Inge Theron, founder of FACEGYM

Written By Juliet Fallowfield

In this episode we hear from Inge Theron, founder and creative director of FACEGYM: the wellness brand pioneering the non-invasive facial workout. After 11 years as the Financial Times’ Wellbeing, Beauty & Spa writer, Inge became aware of the increasingly invasive nature of cosmetic procedures. Following extensive research, Inge founded FACEGYM to help people age confidently.

Having provided over 200,000 workouts at 11 global studios, Inge shares her advice on how to build a brand at pace, what she would go back and do again when it comes to process and structure and why people and trust are everything when starting a business.


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Juliet Fallowfield
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