How to build multiple brands with Hind Sebti, Founder of whind and Waldencast

Building, scaling and maintaining one brand is challenging. However, successfully creating multiple brands is a brilliant feat of focus and endurance. With this in mind, I wanted to learn from an expert brand builder.

Hind Sebti is the founder of whind, a beauty brand that merges both science and sensoriality to deliver Golden Hour Beauty, inspired by her home of Morocco, in a high efficacy yet super indulging range of skin care, body care and  fragrances, and the founder of Waldencast, a beauty and wellness platform that creates, acquires and scales the next generation of high growth purpose driven brands. 

Waldencast Ventures, is a privately owned brand incubator that has launched and built whind but also sister brands coat[s] and glaze. Waldencast PLC acquired Obagi skin care and Milk Makeup and was listed on the Nasdaq in July 2022 and valued then at over $1bn.

As a multi-brand founder, Hind has a wealth of experience building brands that win customers’ hearts. Keep listening to hear Hind’s advice on building multiple brands and effectively managing different businesses at the same time.

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