How to do one thing really well with Pip Durell, founder of With Nothing Underneath

In this episode we hear from Pip Durell, founder of shirt brand With Nothing Underneath. She had the brainwave of creating a brand with a focused and particular look, one that is “cool, elegant, ethical and affordable” and she has gone on to do exactly that. She speaks about fashion fatigue, what it really means to create a brand that is genuinely sustainable and how educating herself, as well as her customers, is paramount.

WNU was created to make the perfect everyday boyfriend shirt. Designed in London, inspired by men's tailoring adjusted for women; WNU offers an affordable boyfriend shirt - a casual luxury with scrupulous detail using the highest quality materials.

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