How to land retail with Tom Mercer, Founder of MOMA

In this episode we hear from Tom Mercer, Founder of MOMA Foods. Tom started his company in 2005 from a London railway arch, which remains its HQ to this day, with a mission of ‘making oats more awesome’.

Disappointed by the lack of convenient and healthy breakfast choices for his morning commute he decided to solve this gap in the market and began selling oats from a makeshift stall in Waterloo station. Today, as one of the fastest-growing young food brands in the UK, MOMA now produces a range of 21 premium products stocked in leading supermarkets.

Tom shares with us his advice on knowing when is the right time to leave full-time employment to commit 100% to your startup and tips for securing shelf space in UK supermarkets and online retailers.

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