How to leverage Dragons' Den with Déj Doherty, Co-Founder, The Wholeleaf Company

With over 225 episodes of Dragons’ Den recorded so far, thousands of entrepreneurs have pitched their business ideas to leading investors. However, the show offers a lot more than just investment. 

In this episode, I hear from Déj Doherty, founder of The Wholeleaf Company, the sustainable palm leaf tableware brand. Déj co-founded his company to reduce the amount of plastic tableware going to landfill, while also creating employment opportunities in developing countries. Appearing on Dragons’ Den was a pivotal moment for the business which has since gone on to supply leading organisations including Waitrose, Glastonbury Festival and Buckingham Palace. 

Déj shares his experiences of Dragons’ Den, how he leveraged his appearance on the show and his advice for anyone thinking of applying.

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