How to start one company while running another with Alex Noonan & Sarah Humphries

In today’s episode we’re joined by Alex Noonan and Sarah Humphries, co-founders of Sydney-based beauty market research agency The Review Works. Following media, marketing and PR careers of nearly two decades each, Alex and Sarah decided to pursue the path of joint entrepreneurship during the pandemic whilst continuing to lead their existing independent media agencies.

Alex and Sarah share with us their advice on starting a new company while simultaneously running another, how to approach it professionally rather than personally, and how trust and transparency are vital attributes to have as a business owner.

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