How to survive a trademarking battle with a huge global brand - Belinda Everingham, Founder of Bondi

In this episode, we hear from Belinda Everingham, founder and CEO of Australian natural products brand Bondi Wash. Founded in 2013, as a natural alternative to chemical-laden products that continually caused her headaches, Belinda began experimenting with essential oils and Australian botanicals in her kitchen and soon decided to leave her management consulting career behind to take the leap to start Bondi Wash.

Belinda shares with us her advice on how to fight your corner when a huge competitor doesn’t play ball, more details on trademarking and why there is always a silver lining to any crisis in a startup.

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