MATIERE PREMIERE
WHY THEY CAME
TO US
The MATIERE PREMIERE team approached us in 2021 to provide an always-on press office service to introduce the newly-launched niche fragrance brand to UK journalists & VIPs.
WHAT WE DID
We provided MATIERE PREMIERE with a full UK press office, managing everything from press pitching to activations, press events & trips, brand partnerships, VIP relations & award submissions. Throughout our time working with MATIERE PREMIERE, we achieved a piece of national UK coverage every week on average over a 3 year period, including a full page in Sunday Times STYLE, and a total print and digital circulation of over 1 billion views. In addition, we added value by brokering introductions with key London retailers, supported on an international pitch for their Kering investment announcement and continually introduced the brand to people of influence.
TESTIMONIAL
“FF&M has added significant value to grow awareness and build credibility for the MATIERE PREMIERE brand since we partnered with them in September 2021. Juliet and her team employ a diverse and nimble approach to building brand reputations outside of traditional column inches which has worked well for us when it comes to PR & brand communications. FF&M has gladly facilitated occasions for us including a masterclass for London influencers and a gifting arrangement for the BoF VOICES 2021 event, both of which greatly enhanced our brand awareness. Such events are key for us as an experiential brand and the team is perfectly aligned with this requirement. We are reassured that the FF&M team has all bases covered at all times.”
Cédric Meiffret, Co-Founder & General Manager, MATIERE PREMIERE
