SOPHIE PRINGLE

By choosing to master their PR, Sophie & her team achieved these editorial results.

WHY THEY CAME TO US

Sophie Pringle wanted to build her brand via editorial coverage in top-tier publications & discovered our ‘master your own PR’ service via Juliet’s How To Start Up by FF&M podcast.

WHAT WE DID

We conducted a full audit of Pringle & Pringle, then built their press office, then took the time to train Sophie how to use the tools we created. In addition we consulted on brand-building opportunities as well as potential events & social media activations. This work equipped Sophie to confidently pitch her news to press & achieve coverage in titles including The Telegraph, Sunday Times, Homes & Gardens, The Guardian & SheerLuxe. As a result, Sophie has built brilliant brand awareness & credibility among her prospective clients, leading to validation from more new business opportunities for her interior design studio.

TESTIMONIAL

“Thanks to FF&M, PR has become less scary. Before working with FF&M I found PR really daunting. Having learnt how to do our own PR, we now regularly pitch feature ideas to journalists. FF&M’s audit of our business and communications was also really helpful as sometimes you are too close to your business to see what others see. We learnt so much from FF&M and continue to put our knowledge into practice. Thank you for demystifying PR and teaching us the ropes.”

Sophie Pringle, Founder & Creative Director, Pringle & Pringle