How to avoid greenwashing with Melissa Hobson

In this episode we hear from Melissa Hobson, a self-employed specialist copywriter and PR consultant working with for-purpose organisations. Driven by her passion for marine conservation, Melissa pursued self-employment in February 2021 to support organisations that are making a positive difference to the oceans, the planet and people’s lives.

Melissa shares with us her advice for founders seeking to avoid greenwashing and authentically implement environmentally-friendly processes within their businesses.

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