How to maximise kickstarter with Ben Watkiss, co-founder of Stubble & Co.

In this episode we hear from Ben Watkiss, co-founder of British backpack and holdall brand Stubble & Co. Founded in March 2017 with his wife Victoria, Stubble & Co blends functionality and performance to create durable bags that are perfect for any occasion.

Following a consultancy career of over 10 years, it was on a holiday in the Philippines that Ben and Victoria decided it was time to follow their passion and build a brand of their own. Having been consistently let down by bags whilst travelling the world with work and personal adventures, they saw a gap in the market for an aspirational yet affordable option that could be trusted and put customers first.

Ben shares with us his advice on why clearly defining your brand with a long-term view is so important and why going via the Kickstarter route can be a great way to get going with your business.

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