How to build a community around your business with Diana Stenbolt & Gemma Estrela

A lot of people comment about how lonely becoming self-employed can be. Leaving behind regular structure and income is one thing, but also a lack of community of support can be significant too. In this episode, I speak with two founders who know the importance of community as they’ve built their whole business around it.

Diana Stenbolt and Gemma Estrela are the co-founders of the skincare and wellness discovery platform SKINDAYS. Having met at Farfetch, Diana and Gemma shared a frustration with existing skincare retail experiences. Determined to change this, they founded SKINDAYS to offer expert advice, bespoke recommendations and impartial vetting for their community of beauty customers.

Diana and Gemma share their thoughts on the importance of community, both for brands seeking to build loyal customer bases and for founders when they need support during the often lonely journey of founding a business.

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