How to reduce plastic packaging in your startup with Joanna Jensen, Founder of Childs Farm

The amount of plastic produced in a year is roughly the same as the entire weight of humanity. EarthDay.org reported that humans use about 1.2 million plastic bottles per minute in total. Approximately 91% of plastic is not recycled. Everyone is aware that we need to use less plastic every day and new founders have the opportunity to lead the way on this.

So for this episode, I wanted to speak to a proven expert on how to solve the packaging problem. Joanna Jensen founded the children’s toiletries brand Childs Farm as she was determined to help soothe her daughters’ painful eczema, so formulated a collection of natural products packed with essential oils to care for children’s sensitive skin. Childs Farm has been certified as a B Corp and ​​became the number one brand in the baby and child segment in 2019.

Having been a sustainability advocate throughout her life, Joanna shares what investors now expect from businesses on sustainability, how to build it in from the beginning and why packaging doesn’t have to be the hardest part to solve.

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