How to sell luxury goods with Molly Goddard & Joel Jeffery, Co-Founders of Desmond & Dempsey
Selling any product is a skill but selling a product with a luxury price tag is a nuanced skill. As this season is focused on sales I wanted to interview people with experience in differentiating their product in a crowded market & find out how they managed to sell it.
Molly Goddard & Joel Jeffery co-founded the luxury pyjama brand Desmond & Dempsey in 2014. Over a decade the couple has redefined the concept of luxury sleepwear & secured listings in Harrods, Harvey Nichols & Selfridges very early on in their business.
Keep listening to hear Molly & Joel’s advice on how they tackled sales.
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