Why you should do your own PR: Juliet’s TEDx talk

Believing you are your own best storyteller, Juliet, our MD, founded Fallow, Field & Mason in 2020 to break the traditional PR agency model. Empowering founders to own their PR & communications in-house has long been a passion of Juliet’s & where FF&M scored highly with B Corp in 2023, so she was thrilled to present this idea to the TEDx audience in London recently.

Juliet’s talk covered why PR is important, how to think about it as public relations, not just press relations, why you should do your own PR & how to become your own best storyteller. 

Alongside coaching founders to do their own PR & pitch their business to the press, Juliet also practices her own advice & regularly pitches for PR editorial opportunities. Having discovered TEDx Wood Lane Women, Juliet submitted a draft script as part of her application. To write this, she referred to FF&M’s own messaging document to ensure she included all her key speaking points, controlled her messaging & addressed the main angle. 

Public speaking can be daunting; however, FF&M have created a training course to ensure any founder overcomes this fear. Juliet’s own media training gave her the confidence to present her idea for debate without losing the narrative over the 12-minute recorded talk. 

FF&M specialises in teaching you how to do your own PR in-house. This means you don’t need to spend budget on a PR agency ever again, plus you’ll build your own press & influencer contacts. 

Our PR training service will allow you to confidently pitch your business & tell your stories to all your audiences: clients, press, employees & investors. To achieve this, we set up your business press office under a fixed project fee with all the necessary PR tools & then train you how to use them. We work with the time you have available to ensure it is never overwhelming. 

If you’d like to learn how to do your own PR & confidently deliver a TEDx talk, please book a free 1:1 introduction call via Calendly.